Finding the Right Keywords for Search Engine Marketing

Finding the right keywords and phrases is imperative to promote your business online. An excellent Search Engine Marketing strategy combines both SEO, paid search and content marketing while using the right keyword to produce tangible results. In Pay Per Click (PPC) Advertising (Primarily Google or Bing), there are clear and direct implications for using the right keyword. If you choose …

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Content thieves | Copy, Past, find…

 The Internet is so vast and so widely available that if you publish something online, you can quickly become a victim of plagiarism. Working in search engine marketing, I write many original articles for our clients, and I always strive for my content to be interesting, informative or just entertaining. I spend time and effort ensuring that I don’t just …

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Instagram Followers & Engagement Ratio

Disclaimer!!Instagram algorithms and what we consider as a healthy account/profile is relative and dependant on many factors.Some of these factors are influenced by the frequency of post, the number of followers seeing your post and many other goalposts only known to Facebook. So I will speak in general terms, using metrics we can see. In light of recent research conducted …

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Search Engine Marketing Soft Sell

When it comes to online marketing (or indeed offline marketing), people immediately put their guard up against the hard sell. In-person the hard sell is sometimes successful, although it takes a lot of tact and skill to pull it off. Delivered poorly, the hard sell can actively drive business away and tarnish the reputation of a brand. Online marketing is …

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